BeU cosmetics

webpage with a crafted skin diagnostic

AI Powered

BeU, Montréal’s proud brand for 100% personalized skincare products. We redesigned their website featuring an AI cosmetician who will help customer and propose a range of body or face personalized products  through an online skin diagnosis.
Customer (users) can either shop the classic way from an online shop or do the Ai skin diagnosis.

my role

I led the cross-platform redesign of BeU Cosmetics. My role was to achieve the stakeholder’s goals through an innovative way allowing users to personalize their products and create a smart backend that manages the procurement process.  

my responsabilities

My responsibilities included meeting with stakeholders and coaching them to align their vision with  concrete goals. In addition to user research, concept development, product strategy, aligning stakeholders on product goals, information architecture, designing user flows, visual design, interaction design, prototyping, user testing, and quality assurance.

the AI cosmetician

My responsibilities included meeting with stakeholders and coaching them to align their vision with  concrete goals. In addition to user research, concept development, product strategy, aligning stakeholders on product goals, information architecture, designing user flows, visual design, interaction design, prototyping, user testing, and quality assurance.