![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-68-scaled.jpg\")
From product innovation to shifting services offering to smart and functional, I focus on creating a simple solution for the business and market requirements using design thinking and innovation strategies.
1. Discovery
I initiate market research and data collection aiming to build up the case for the validity of the idea emphasizing the problem, the need, and how to tackle solutions.
2. Fieldwork . Research
I am always curious about discovering the behaviour of the client\’s users and their willingness to shift their habits into a reliable digital solution. An essential measuring tool for the validity of any proposition.
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-66-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-612-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-618-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-616-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-619-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-64-scaled.jpg\")
![\"clieano-presentation](\"https://malekanouti.me/wp-content/uploads/2019/05/clieano-presentation-623-scaled.jpg\")
Previous
Next
Concept Development
Product Strategy
Business Case
Production and Sales
3. Market Discovery
I conduct several interviews with users and operators using questionnaires and proposing hypothetical scenarios to depict certain results.
4. Information Architecture
I use sitemaps to plan the information architecture and content flow. Wireframes to create a visual representation of the features and interactions.
![\"1\"](\"https://malekanouti.me/wp-content/uploads/2021/09/1.jpg\")
![\"2\"](\"https://malekanouti.me/wp-content/uploads/2021/09/2.jpg\")
![\"3\"](\"https://malekanouti.me/wp-content/uploads/2021/09/3.jpg\")
![\"7\"](\"https://malekanouti.me/wp-content/uploads/2021/09/7.jpg\")
![\"6\"](\"https://malekanouti.me/wp-content/uploads/2021/09/6.jpg\")
![\"4\"](\"https://malekanouti.me/wp-content/uploads/2021/09/4.jpg\")
![\"5\"](\"https://malekanouti.me/wp-content/uploads/2021/09/5.jpg\")
![\"8\"](\"https://malekanouti.me/wp-content/uploads/2021/09/8.jpg\")
Previous
Next
Concept Development
Product Strategy
Business Case
Production and Sales
5. Prototyping
I test prototypes with a selection of potential users to measure usability and test the product or service benefits and drawbacks for customers.
6. Market Entry Strategy
Market entry strategies is based on real contexts and challenges, with a comprehensive qualitative and quantitative research.
https://youtu.be/oMzvx6Fl4Cc
Please consider this is material as confidential.
Please do not capture, do not record, do not share.
Thank you for understanding!